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Trowbridge Town Centre


This County Town has suffered from neglect. The town no longer fulfils many of its original functions. Recent interventions have created a poor quality environment, in spite of having a large number of listed buildings. The project, for SWERDA, Wiltshire County Council, and West Wiltshire District Council, was to establish an Urban Design and Development Framework. It proposed creating new civic public spaces as part of a process of making the Centre more pedestrian friendly, celebrating the river and the park, identifying development opportunities, and ensuring that this development would be viable. The outcome was an SPG with a series of guidelines and site development briefs that would enable the Council to negotiate with developers. JRUD was part of a multi-disciplinary team of consultants led by Gillespies that including ARUP, Alder King, and BDOR.


Client: SWERDA, Wiltshire County Council, West Wiltshire District Council
Collaborator: Gillespies, ARUP, Alder King, BDOR